Web Site Optimization

To be useable, web sites must be fast—very fast. Web site optimization entails advanced techniques to speed up the download and display of your pages, reduce the running time of JavaScripts and server-side programs, and tune your web server for optimal performance.

How You Benefit from Speeding Up Your Site

  • Lightning-fast display. Keeping unnecessary code out of your web pages means your site loads in a matter of seconds even for users with a slow Internet connection.
  • Reduced bandwidth costs. By shrinking document sizes and compressing files, you save money on your bandwidth charges while delivering more page views.
  • Increased sales. Studies have shown that optimizing a web site for speed and performance engender feelings of flow in visitors, a state which encourages them to browse longer, buy more, and recommend your site to others.
  • Positive user experience. Visitors like pages that load quickly and work well. In fact, a lack of speed is the most common complaint among web surfers because user satisfaction is directly proportionate to web site response time.
  • Increased perceived quality. Speeding up your web site will make you look better to prospective customers because the speed at which your pages display affects the perceived quality, reliability, and credibility of your product or service.

What Does Web Site Optimization Entail?

The best web sites are fast. Web site optimization is the process of reducing the response times of a web site to enhance usability. In order to speed up a web site, Maymay Media employs a variety of techniques. Some of these techniques are listed below.

  • Shrink file sizes by removing whitespace, comments, and omitting redundant tags and attributes.
  • Use “shorthand” code wherever possible. (JavaScript and CSS especially offer plenty of opportunities for this technique.)
  • Shorten the <head> of a page to speed up the <body>'s display.
  • Minimize HTTP requests to reduce the impact of network latency.
  • Unravel, simplify, and layer <table>s, and replace bloated presentational code with CSS.
  • Use HTTP compression technologies to compress files for faster downloads.