So Much More Hardcore

Once again, writing from the Apple Store down in SoHo. There’s a crowd around me, people playing with computers, with iPods, with a number of little gizmos. The ambiance here is nice—in that trendy sort of way with everyone screaming, silently, how much cooler they are than everyone else. Honestly, most of them don’t know what they’re doing or what they’re saying.

I came down for the MetroMac meeting on “Taming Tiger,” a presentation by Deb Shadovitz about ways to use the new version of Mac OS X (“Tiger”) to increase one’s productivity and organization. Unfortunately, most of the meeting was taken up by a show-and-tell of various very, very basic features of the Finder. Customizing icons, how to use the dock, what smart folders and labels are, and other Mac fundamentals were given the most attention.

Spotlight was touched upon, burn folders were too, and nothing at all felt like it needed to be tamed. I’m actually sorely disappointed, especially considering that I’ve recently installed Tiger and felt like there was a lot of new things for me to learn. I’ll bet there really is a lot to learn, but I suppose I’m better off learning it all the same way I always do; I’ll play around with it myself.

I got way too bored sitting in the crowd, playing with my cube, so I got up and ran through the mental checklist of things I need to get for home. Among them, that damned PS/2-to-USB converter. I found a salesperson and asked if they carried one. Amazingly, he looked me square in the face and asked me what a PS/2 six-pin mini-DIN connector was. I pulled him over to a computer and showed him the Wikipedia entry so I wouldn’t have to explain.

You know you’re a geek when the answer to every question is a web address.

I walked in to the store listening to my iPod, and bounded straight up the stairs to head to the MetroMac presentation. I spoke with the organizers, who asked about the times for my Mac Meetings group. I pulled out my iPod and checked the schedules for the meetings on the synchronized calendar. They told me they’d attend.

After that quick bout of Mac geekiness, I couldn’t help but feel the explicable recurrance of I am so much more hardcore than you throughout the presentation. That, and, of course, the fact that I met with Blaise earlier in the day and showed off marks.

Update: Deb is a really nice woman. After the meeting, and after I finished blogging just now, I went back upstairs to ask her a question that came to mind. A friend of mine is considering buying a new computer, but she said that she’s unsure of getting a Mac because, she said, it’s not as customizeable as Windows. I asked Deb what she’d say in response to that. She laughed, as I did, and answered:!

2 replies on “So Much More Hardcore”

  1. The single, primary reason for these demos is to drive sales up. I have learned to think of it as trade show demos. More hype than substance. Apparently it works, but mostly because it is aimed towards capturing a wide lower denominator. These demos are great to learn about marketing, public speaking, event planning and such, but much less about the subject matter, that is, if you are aware. But you’ve got to admit that it all LOOKS good.

    The web definition for GEEK varies to a fault.

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